HipHop Lives – The Label

HipHop Lives in YOU tumblr_nb6c6liVnM1tjujl9o1_1280 >> Grab a T-shirt! <<

HipHop is everywhere and we have all been uplifted by different elements of this culture whether we know it or not.

If you’ve ever gasped at a breakdance performance, sung along to ‘Baby Got Back’ or been moved by the political messages in Banksy’s graffiti pieces, you have given energy to Hiphop’s culture and reinforced that Hiphop lives in all of us.

The true ethos of HipHop as stated by the Godfather of this culture, Afrika Bambaataa, is: Peace, Love, Unity and Having Fun. The HipHop Lives brand is a celebration of this ethos and our goal is to positively change 1 million minds about Hiphop’s culture.

The term is ‘Hiphop Lives – 1 Million Minds’ or HHL1m for short

Will you join us?

10% of all profit on garments sold goes towards creating free educational programs and events, and we hope to change and enrich many lives worldwide.


Buy a t-shirt, post a picture of yourself in one, stating what inspired you to wear it, and tag us online  with #HHL1m via Twitter (@HHL1m), Tumblr or Instagram (@hhl1m ) and help us spread the message of goodness.

2019 Update

Having paused production of HipHop Lives garments in 2016, we intend to revive the brand in 2020.

Why did we stop?

Despite having some quite major success with the brand and receiving grand plaudits from around the community, something needed change. We found that the workload to design, create, store, market and sell the garments was more than could be handled by a team so small.

We believe the HipHop Lives message is strong and the dearth of customers we acquired from different walks of life was something to behold. For this reason, we know there is something still to do and we look forward to the new era.

It’s possible we will have a name change to something easier to market and create a personalised logo for the brand, and we are open to ideas! feel free to send us any thoughts you may have about potential directions for the label.

What’s next?

With our platform, Ante Up!, as a home for the energy of B-Better, it’s likely we will do a launch at our event. Currently, we are aiming to clean up our class program as we have something quite special taking place with our online classes. For now, though, talk to us on social media and if you REALLY want a t-shirt…we DO have some still in stock ^_^